Xtep's 2024 Spring 321 Running Festival has held simultaneously with the newly-launched sneaker 360X, featuring "Let Everyone Bloom in Every Step”. Everyone can enjoy a running activity that can easily decompress, not only for one day, but for the whole spring. Xtep tries to guide people of all ages to widely participate in running and to meet people's beautiful yearning for a healthy life.

Through the combination of natural elements and technology, this product animation shows the high performance and ultimate comfort of carbon-plated running shoes. The color scheme is based on bright pink and light blue. Using bright pink and light blue as the primary color palette, the dynamic visuals create an atmosphere of vitality and lightness, reflecting the joyful experience and confident strides the shoes bring to runners, symbolizing the start of a new running journey.

特步2024年春季321跑步節的舉辦，同步新上市之球鞋360X，主打「讓每個人，在每一步中綻放」，讓大眾可以擁有輕鬆解壓的跑步活動，不僅是一天，而是整個春日的美好健康體驗，引導全民廣泛參與跑步運動，滿足群眾對康健生活的美好嚮往。

這支產品動畫透過自然元素與科技的結合，展現出碳板跑鞋的高性能與極致舒適感。配色以清晰明亮的粉色和淡藍為基調，再由動態語彙營造出生機與輕盈的氛圍，體現了跑鞋帶給跑者的愉悅體驗與自信步伐，象徵著跑步旅程的開始。