The brand new Xtep 5.0 PRO sneaker conveys the brand message of "designed for victory, born to break records." With every step, it embodies power and speed, empowering runners to face challenges and claim victory fearlessly.
The FPA team uses a simple yet bold visual language to highlight the key features of the racing shoes. The design interprets the innovative technology and performance built for pushing boundaries and breaking limits. Ultimately, it shows strength and speed, giving runners the ability to surpass their limits. Also, it clearly presents the competitive advantages of the racing shoes.
球鞋品牌 Xtep特步在新一代 5.0 PRO 產品中,傳達「為奪冠而創,為破紀錄而生」的理念,每一步都充滿力量與速度,讓人無懼挑戰,直面勝利。
FPA團隊以簡潔而強烈的視覺語言,凸顯競速跑鞋的核心特點,演譯創新設計、專為挑戰極限而生的機能,最後展現出力量與速度,賦予跑者突破速度極限的能力,同時也將競速跑鞋的優勢鮮明呈現。
Client 客戶
XTEP 特步
Agency 代理商
SPES 神鸦社鼓廣告 上海
Production Team 製作團隊
FPA浮點設計
Director 導演
Jie Liou 劉承杰
Producer 製片
Vin Lin 林佩珊
Storyboard 分鏡
TingAn Chen 陳婷安
Motionboard 動態腳本
Teife Yu 余鐵非
Product Modeling & Texturing 產品建模
JiaZhen Hong 洪嘉震、TingAn Chen 陳婷安、Moonshine Creation 夢想影業
Motion Design 動態設計
Children Chiu 邱柏鈞、Hakurei Neko 岳乙宏、Jiayu Jinn 金家羽、JiaZhen Hong 洪嘉震、Jie Liou 劉承杰
VFX 特效
Children Chiu 邱柏鈞、Jiayu Jinn 金家羽、Jie Liou 劉承杰
Music 配樂
Hsu Chia-Wei 許家維