FPA created a promotional video for Xtep the 2023 Third-generation JLIN3 Sneaker. We not only designed CGI parts for the sneaker functions, but also participated in the editing of the whole video.
Moreover, we tried to present Jeremy Lin's spirit on facing difficulties and breaking the self-frame in this film. The dynamic design is to emphasize a sense of speed, showing the image like a flowing water but containing explosive power.

FPA 為特步打造了2023年第三代林書豪球鞋 XTEP JLIN3 的宣傳影片，我們除了針對球鞋的功能設計 CGI 動態，也參與實拍的剪輯；並將林書豪面對困境與打破自我框架的精神結合在影片中，在動態設計上著墨速度感，展現如水一般流動卻蘊含爆發力的意象。